Coffee Roasting
B2B Wholesale Partner Program

BRING INDONESIA TO
YOUR CUSTOMERS.

Specialty Coffee, Flown Fresh in 5 Days.

Three Ways to Partner. One Unbeatable Advantage: Rare Indonesian Origins, Air-Freighted, Ready to Sell.

Why Indonesian Coffee?

The 5% Opportunity

Indonesian coffee isn't just rare. It's unforgettable. Here is why adding it to your lineup gives you an immediate competitive advantage.

The Fact

<5% of US Market

Your Advantage

Blue ocean — minimal competition. Colombian & Ethiopian markets are oversaturated.

The Fact

Consumers Seek Discovery

Your Advantage

Story-driven selling. Complete farm traceability and direct trade narratives.

The Fact

Earthy, Herbal, Full-Bodied

Your Advantage

Memorable profiles. Stands out instantly from fruity Africans and nutty Latins.

The Fact

300+ Years Cultivation

Your Advantage

Instant credibility. Java, Sumatra, and Bali are iconic origins known globally.

Partnership Options

Choose Your Path to Market

OPTION 1

Reseller Program

For Coffee Shops, Entrepreneurs, & Groceries

Sell Q.co-Branded Indonesian Coffee. Perfect for businesses wanting instant specialty credibility without brand investment.

What You Get

  • Single-Origin: Gayo, Toraja, Java, Bali, Flores
  • House Blend: Signature crowd-pleasing profiles
  • Discovery Series: 5-origin sampler boxes
  • Packaging: Q.co branded 250g bags with valve & origin card
Become a Reseller

Pricing (250g Standard Bag)

Volume Tier Price / Bag Margin Terms
Starter (24-47 bags) $12.00 40% Prepaid
Growth (48-119 bags) $10.50 47% Net 15
Partner (120+ bags) $9.50 53% Net 30
Suggested Retail: $20-22 per 250g bag
Minimum Order
24 bags (mixed OK)
Lead Time
7-10 days
Shipping
FOB Jakarta (Air Incl.)
Shelf Life
6 months from roast
Marketing Support
Free shelf talkers, origin cards, IG pack, staff training video
OPTION 2

Private Label

For Full Customization

Your Brand + Your Specifications + Our Roastery. Perfect for entrepreneurs wanting complete control over product and positioning.

Full Customization

  • Origin/Blend: Single origin or custom (2-4 origins)
  • Roast Profile: Light to dark, or specific Agtron
  • Packaging: Your artwork, 250g/500g/1kg options
  • Extras: QR codes, inserts, custom stickers
Start Private Label Project

Pricing Build-up (250g Custom Bag)

Component Cost
Base Coffee + Roasting $8.50 - $11.00
Custom Packaging (Setup fee $500 waived for 500+ lbs) $1.20 - $2.00
Air Freight (Landed US) Included
Total Landed Cost $9.70 - $13.00
Suggested Retail: $22-28 per 250g bag (Margin: 45-55%)
Min Order
100 lbs / SKU
(~180 bags)
Lead Time
14-21 days
Roast + Pack + Air
Exclusivity
Negotiable by region (+5% discount)
OPTION 3

White Label

For Speed + Brand Ownership

Your Brand + Our Proven Profiles. Perfect for rapid brand launch with tested, quality-assured products.

Fastest to Market

  1. Day 1-2 Choose from Q.co proven profiles
  2. Day 3-5 We apply your 100% custom branding
  3. Day 6-10 Air freight directly to your door
  4. Day 11+ You sell with full brand ownership
Launch White Label Brand

Available Profiles (100 lbs MOQ)

  • Gayo Classic: Earthy, chocolate, full body
  • Toraja Spice: Spicy, caramel, clean
  • Java Heritage: Nutty, balanced, smooth
  • Bali Bright: Citrus, floral, complex
  • Nusantara Blend: Signature house blend

Pricing (250g White Label)

Tier Price Setup
Launch 100-299 lbs $10.00 $500
Scale 300-999 lbs $9.00 Waived
Partner 1000+ lbs $8.00 Waived

Retail: $20-24 (Margin: 50-58%)

Which Option is Right For You?

Factor Reseller Private Label White Label
Your Brand on Bag Q.co logo 100% Yours 100% Yours
Customization None Full (origin, roast, design) Packaging only
Speed to First Sale 7-10 days 14-21 days 10-14 days
MOQ (250g bags) 24 bags 180 bags 180 bags
Price per Bag (est.) $9.50 - $12.00 $9.70 - $13.00 $8.00 - $10.00
Best For Testing market, quick start Long-term brand building Fast launch, proven quality
Margin Potential 40-53% 45-55% 50-58%

The Math

Why Air Freight Pays Off

Stop roasting your own margins. Compare the true landed cost per 250g bag of DIY roasting in the US vs. partnering with Q.co.

DIY Roasting in US

  • Green coffee sourcing $4.50
  • Roasting labor ($50/hr) $1.80
  • Packaging & labeling $2.20
  • Facility overhead $1.50
  • FDA compliance (amortized) $0.80
  • Subtotal $10.80
Hidden Costs: Your time (6 weeks @ $500/week) = $3,000+
The Smart Choice

Q.CO Partner

  • Green coffee sourcing Included
  • Roasting labor Included
  • Packaging & labeling Included
  • Facility overhead Included
  • FDA compliance Included
  • Total Landed Cost $8.00 - $13.00
The Bonus: 6-week faster launch, zero capital risk, rare origins competitors can't match.

The Credibility Factor: Included in Every Partnership

Quality Assurance

SCA cupping scores 85-88, COA per lot (Ochratoxin A, pesticides).

Traceability

Farm name, cooperative, elevation, harvest date, farmer photos.

Freshness Guarantee

Roast-to-order, air freight 5-7 days, never warehouse stock.

Compliance

FDA-registered facility, Prior Notice handled, label review included.

Support

Dedicated account manager, training materials, marketing collateral.

Flexibility

Switch between programs as you grow, no penalty.

Trusted by Growing Brands

"We launched our house blend in 3 weeks, not 6 months. Q.co's Gayo became our #1 seller in month two."

Sarah Chen

Founder, Rise Coffee, Austin TX

"As a grocery buyer, I need SKUs that differentiate. Q.co's Indonesian origins are discovery category — customers ask 'what is this?' and buy."

Michael Torres

Category Manager, Green Earth Markets, CA

"White label with Q.co let me build brand equity without roasting debt. I'm profitable month one."

David Park

Individual Entrepreneur, Seattle WA

Frequently Asked Questions

Can I switch between programs?

Yes. Many partners start as Resellers to test the market, graduate to White Label for speed, then fully customize with Private Label as they scale.

What if my White Label product doesn't sell?

First order includes a 60-day sale-or-return guarantee (for non-custom packaging). We share the risk of launch with you.

How do you ensure consistency?

Same-origin contracts, same farmers, same processing. We maintain strict cupping protocols for every batch and track SCA scores rigorously.

Can I visit the farms?

Absolutely. Direct trade partners are welcome in Indonesia. We coordinate origin trips annually for our White and Private Label partners.

What about sea freight for large volume?

Available at 1,000+ lbs with an approximate 30% cost reduction. We recommend air for freshness on initial launch, and sea freight for established, high-velocity SKUs.

Ready to bring Indonesia to your customers?

Three paths. One destination: Your success.

Not sure which is best?